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Head of marketing department, Senior Marketing Manager, 22.11.11
 
 
E-mail
Phone
+7 (495) 662-37-25
Gender
male 
Date of birth:
16.10.1977
 
Education
 
09.2006 – 01.2009
Russian Economic Academy named after G.V.Plekhanov
Marketing faculty
Specialty - Marketing
 
09.1995 – 06.2001
Moscow State Technical University named after N.E.Bauman
Aerospace faculty
Specialty - Applied mathematics
 
Experience
 
05.2010 – 12.2010
FURNITURE FACTORY
 
Furniture Hypermarket Management Company (Start up)
Marketing Director
- Hypermarket marketing concept creation, market research, targeting & positioning, competitor analysis
- Development of marketing strategy (ATL, BTL, PR)
- Marketing budget development
- Store design concept creation
- Branding & logotype creation
- Trademark research & registration
- Set up of Marketing Department (definition of R&R of department and it’s members, team creation, set up of liaisons with other departments)

      2002 - 2010
One of the largest world manufacturers of electronics and home appliances
 
09.2007 – 01.2010
Head of Display Section in Channel Marketing Department
- Set up of Display Management Section (in-store display management control) in Channel Marketing Department (definition of R&R of department, team creation, set up of liaisons with other departments)
- Development and implementation of in-store display strategy for company products in trade partner's POS
- Development and procurement of all necessary POP materials and display equipment
- Negotiations with trade partners on display terms and conditions
- In-store visualization improvement and control
- Development of Shopper Marketing project
Major achievements:
- Improvement of in-store display of products on 40% in accordance with Display Indexes
- Developed effective working relationships with CE retail chains (with marketing departments of Eldorado, Technosila and store directors of all MSK Media-Markt stores)
- Created working department structure
 
09.2006 - 09.2007
Head of Product Marketing Department
- Set up of Product Marketing Department (definition of R&R of department, team creation, set up of liaisons with other departments)
- Development and implementation of marketing strategy (ATL, BTL, PR) for all product categories
- Product marketing budget development and execution control
- Organization of marketing researches
- ROI (return on investment) management
Major achievements:
- During the company global reorganization process (creation of new departments, functions redistribution, etc.) created department with clear roles & responsibilities, structure and working procedures which are successfully used up till now
- Actively participated in successful launch of new TV series. Launch campaign included OOH, TV and newspaper advertising, in-store POP and launch event with press-conference for journalists
 
04.2002 - 06.2006
Marketing manager, IT products department (Monitors, Notebooks)
- Development and implementation of product marketing strategy
- Close work with marcom department on development and implementation of ATL advertising campaigns
- Development, execution and control of BTL advertising campaigns; working with BTL agencies (6 all-Russian promo-actions)
- BTL marketing budget planning and execution control
- Immediate participation in organization of dealer conferences, new product press-conferences, working with PR agencies
- Communication with journalists, issuing press-releases
- Trade marketing: development and execution of advertising campaigns in clients POS
- Organization and conduction of regional technical, sales and marketing seminars for regional sub-dealers (100 seminars in 3 years in 35 cities)
Major achievements:
- monitors clinched and retained TOP-3 position in monitor sales on Russian market
- Organization of 6 all-Russia promo-actions using various marketing tools (OOH, TV, radio, newspapers, in-store POP) for end-consumers in 30 cities with IT resellers and sub-dealers
- Organization and conduction of 100 technical/sales seminars in 35 cities during 2003-2006
 
 
 
 
Languages
 
 
English
Fluent written and oral
Business English
Some experience in simultaneous translating
 

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Выбраный филиал: Москва
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15.01.2018
Профессиональный подбор инженерно-технического персонала и технических руководителей для инжиниринговых компаний
15.11.2015
Основное приоритетное направление деятельности компании - подбор ИТ-специалистов, инженерно-технических работников, технического персонала для предприятий различных отраслей промышленности, сервисных и иных организаций.
30.10.2015
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